A Brand System for Eastern Europe's Journalist Network
Branding for Media Port Belarus
Media Port Belarus runs coworking spaces, video studios, and event venues for journalists across Eastern Europe. I developed a visual identity centered on connection—the logo adapts across scales while reinforcing the idea of Media Port as a meeting point. Beyond the logo, I built a wayfinding system for the physical spaces and created templates for posters, announcements, and presentations so the team could maintain consistency.
The system needed to work everywhere: from digital platforms to physical signage in the coworking space. Templates let the team quickly produce event materials while keeping the brand coherent.
In 2024, Media Port hosted over 200 guests and 30+ editorial teams from different countries used the space for meetings. The identity helped establish Media Port as a recognizable hub in the regional media community.
Other works
