Creating a Trusted Voice in Media Monitoring
Branding work for Media IQ
MediaIQ launched as a media monitoring platform analyzing propaganda and journalism standards violations. I designed the full visual identity to balance memorability with credibility: a dual-variant logo system built for animation, plus sub-brand identities for the monitoring service and the education program. The result was a cohesive brand that felt bold enough to stand out, but serious enough to earn trust.
The identity was designed to travel across formats, from digital dashboards to print reports and event materials, without losing recognition. A consistent typographic and layout system kept the tone analytical and clear.
I packaged the system into a brand book with reusable templates for social media, publications, and data visualization so the team could produce consistent work at speed.
Other works
